Every problem is a business opportunity

As I mentioned in the last post, people are spending a lot of money on diet programs and stuff because they want to lose weight. They have a problem. If you look around you, every problem is a business opportunity.

In Dubai traffic is a serious problem. Before there used to be 2 rush hours, in the morning and when people leave work. Now its traffic jam almost all day long. People spend a lot of time in the car. So what is happening? Spending on outdoor advertising and radio advertising is increasing a lot. People have nothing else to do in the car but listen to different messages. Come up with a creative idea to make them see/listen to you and its a sellable asset.

I am very sure not all problems have been turned into a business yet. What are the problems you and your friends have faced during the last week? Is there a way to solve the problem in a way that people would pay for it?

The sad thing is that people are paying money on both occasions, when they create the problem and when they solve it. They pay to create the problems (buy junk food) and then they pay to get their health back. If you wouldn't pay the first half, you wouldn't have to pay the second half as well. This doesn't apply to all the cases of course, but still something to think about.

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